Durability Focus
We believe that making durable products is the best way to ensure both quality and sustainability. By crafting gear designed to last, we minimize waste and reduce the need for frequent replacements, helping to protect the environment.
Eco-Innovative Materials
We prioritize using sustainable and ethical materials in our products. For instance, our Merino wool items, including beanies, are made from mulesing-free wool, ensuring animal welfare in the sourcing process. Merino wool is a renewable, biodegradable material that offers exceptional thermal regulation, breathability, and natural odor resistance. Additionally, our beanies and cotton T-shirts are produced in Europe, reflecting our commitment to supporting local production and reducing transportation impacts.
Minimalist Design Approach
We focus on creating one high-performance product per layer, avoiding overproduction and reducing waste. This simplicity not only helps the planet but also encourages versatile, multi-season use of our garments. Beyond functionality, we strive to design our products with timeless aesthetics and a carefully selected color palette. This ensures that our items remain stylish over time and can be easily combined across collections, promoting versatile and long-lasting use. Our approach encourages you to invest in fewer, high-quality pieces that seamlessly integrate into your wardrobe.
Product Longevity Services
To extend the lifespan of our products, we offer wash and waterproofing services for our 3-layer hardshell items, ensuring they remain functional and effective for longer. Additionally, we provide a repair service to help customers maintain their gear and reduce waste. By repairing rather than replacing, we help to minimize environmental impact and support sustainable practices. This commitment reflects our belief that well-maintained products are a key part of a sustainable lifestyle.
Responsible Partnerships
Our commitment to sustainability extends to our suppliers. We carefully select and work with trusted partners who share our values, ensuring high-quality materials and ethical production practices.
Joining Forces for Circular Clothing
We are proud founding member of the Circular Clothing association, which promotes circular economy principles in the textile industry. This initiative helps brands like ours adopt sustainable materials, reduce waste, and implement Cradle to Cradle-certified practices for environmentally safe and durable clothing.
For a More Sustainable Future
To protect the environment, we kindly ask you to plan your orders carefully. Shipping and possible returns of items consume a lot of energy and resources. Therefore, we ask you to cover the return costs. However, you can always schedule an appointment outside our opening hours to try on the items in-store at your convenience. Together, we can help reduce waste and protect the environment.
Thank you for your understanding and support!
Meet our Family.
A diverse group of like-minded people with a great passion for powder.
