From Powderpeople for Powderpeople
Penguin is an independent rider owned business
23 Yeah's of powder love
Dedicated to freeriding since the beginning in 2002
Designed in Switzerland
Developed and tested for the use in the mountains.
Penguin – Powderwear for Powder People
In deep powder, you need the right gear. That’s why, more than 20 years ago – on a powder day in the Swiss Alps – we founded the Penguin brand. Our goal: to create functional, durable freeride apparel that not only looks great but also meets the highest quality standards. Whether on or off the slopes, Penguin ski and snowboard wear won’t let you down, no matter the conditions.
First things first : Get your Shell Jacket & Pants in you favorite color
Mid Layer must-haves: Fiberball Jacket & Vest, Pinecco Jacket & unisex Shorty
Cozy essentials: Hoodies & Merino Stretch Base Layer
Everyday ease
: Merino Stretch T-shirts, Beanies & Caps
Lazy days
: Cotton T-shirts for men, women & unisex
We keep it simple
When designing our products, we focus especially on durability—because what lasts longer is also more sustainable. You won’t find any frills here. Instead, we believe in simplicity and functionality. We’re dedicated to the layering principle and firmly believe that three layers are all you need to be perfectly equipped for any weather and activity. That’s why our collection is intentionally limited to just a handful of products, consisting of Base Layer, Mid Layer, and Shell Layer.
What we do
Penguin care program
We believe in durability as a key driver for sustainability.
Take care of your products to maximize your life cycle and reduce consumption.
Due to high demand, the processing time for our repair, wash and reproofing service is currently around three weeks.
Tours & Events
Sign up with us
From Powderpeople. For Powderpeople
Behind the Swiss freeride brand Penguin are people with an unstoppable passion for snow sports. When fresh powder falls, nothing keeps us in the office—we head straight to the mountains. We originally developed our ski and snowboard apparel for ourselves. And for everyone else who, at the sight of 30cm of fresh snow, knows only one thing: get out into nature. From powder people. For powder people.